Website for Local Bakery
A live website for Hibakes, an online bakery in Montreal offering cookies and cakes ordered directly through Instagram.
Context
What the website presents
Hibakes is an online bakery based in Montreal. The website presents its cookies and cakes, leads with the tagline “Vous le méritez,” and states that orders are placed directly with Hibakes on Instagram.
Live-site record
This case study documents the live Hibakes website. The supporting captures show its home page, its full pastries-and-prices page, and its events page; the mockups are editorial presentations created from those captures.
Experience
Cookies and cakes, made to order
The pastries page gathers every item in one place — cookies, cakes, brownies, brookies, cinnamon rolls and more — each shown with its listed price. The home page highlights the signature “gâteau jardin”: a lemon genoise with vanilla-lemon cream, raspberry jam and fruit.
Ordering happens on Instagram
Rather than a checkout, every call to action points to Instagram. Visitors write directly to Hibakes by private message at @hibakes.co to place their order.
Custom pastries for events
A dedicated events page invites customers planning a party or event to order personalized pastries. As everywhere else on the site, the request is made directly to Hibakes on Instagram.
Technologies
Details
Every order begins with a message
The site is built around one consistent action: writing to Hibakes on Instagram. Whether ordering a pastry or requesting a custom event cake, the order starts with a direct message to @hibakes.co.
Included on the live website
- Home page introducing the bakery and its signature gâteau jardin
- Pastries page listing every item with its price
- Named cookie menu — Oreo, Confetti, Reese, S’mores, Ferrero, Kinder Bueno, Biscoff and more
- Events page for custom, personalized orders
- Direct Instagram ordering through “Commander” and “Faire une demande”
Gallery
